Without a doubt, Internet Marketing is at the centre of any successful business. There are few marketing options that can be said to have the same success and efficiency as that provided by Internet Marketing. However, not all Internet Marketers are successful. The secret to successful marketing lies within the methods used. To achieve this success, every serious marketer has to understand the dos and don’ts of the trade.
1. Provide quality content
Although this may sound like a no-brainer, it is just what you need. Consistent uploading of quality content onto your website will always win you new readers and you stand no risk of losing your old traffic either. Do thorough research and only upload content that adds value to your readers. While you are at it, make sure you only have content that is relevant to your niche. Trust you me, you do not want to attract the wrong type of traffic. At the end of the day, you need meaningful traffic that easily transforms to potential customers.
2. Website Design
Design sells! Your website design matters. Check out some successful websites like those of Apple, Nike, and Pintrest. One thing they have in common is that their designs are stunning! This is no coincidence. A company like Nike though primarily dealing in shoes, has obviously invested significantly in website design. You do not need to procure a very expensive website. Just find a good web designer who will create a good looking and easy to navigate website.
3. Go Mobile
With over 1 billion Smartphone users, there is no reason why you should not maximize on the business opportunity created by mobile users. It is clear that many people nowadays prefer conducting their business on the go. There are hundreds of Apps being developed every day and investing in them will see your business grow.
1. Avoid Duplicating Content
To avoid being punished by Google, just keep your content fresh, entertaining, and informative. Last year (2012), many websites fell victim to the algorithm update that saw sites with duplicated content fall in rank. To keep your visitors, provide them with regular fresh content.
2. Don’t ignore Social Media
One bad word about your product can completely ruin your reputation. Online, word spreads like wildfire. Intel once made this mistake, ignoring a review from one of their customers about a flawed Pentium chip. This dissatisfaction quickly became the topic in social media circles and technically boiled over to any other forum on the Internet. This in the end forced Intel to make a recall. The lesson here is, always listen to your customers and quickly respond to any concerns/issues they might have regarding your product(s).
3. Don’t be Rigid
When it comes to Internet Marketing, nothing is cast in stone. What works today might not work tomorrow. For instance, a decade ago, knowing how to manipulate the metatags would have easily won you a top page ranking. That quickly changed when keywords started being used. Today, the type of backlinks a site gets, highly contributes to its ranking. So, the bottom line is, be open minded and flexible. Flow with the river and expect changes. Do not rely on “what always worked”.