3 Do’s and Don’ts of Internet Marketing

 Without a doubt, Internet Marketing is at the centre of any successful business. There are few marketing options that can be said to have the same success and efficiency as that provided by Internet Marketing. However, not all Internet Marketers are successful. The secret to successful marketing lies within the methods used. To achieve this success, every serious marketer has to understand the dos and don’ts of the trade.

 3 Dos

 1.       Provide quality content

 

Although this may sound like a no-brainer, it is just what you need. Consistent uploading of quality content onto your website will always win you new readers and you stand no risk of losing your old traffic either. Do thorough research and only upload content that adds value to your readers. While you are at it, make sure you only have content that is relevant to your niche. Trust you me, you do not want to attract the wrong type of traffic. At the end of the day, you need meaningful traffic that easily transforms to potential customers.

 2.       Website Design

Design sells! Your website design matters. Check out some successful websites like those of Apple, Nike, and Pintrest. One thing they have in common is that their designs are stunning! This is no coincidence. A company like Nike though primarily dealing in shoes, has obviously invested significantly in website design. You do not need to procure a very expensive website. Just find a good web designer who will create a good looking and easy to navigate website.

3.       Go Mobile

With over 1 billion Smartphone users, there is no reason why you should not maximize on the business opportunity created by mobile users. It is clear that many people nowadays prefer conducting their business on the go. There are hundreds of Apps being developed every day and investing in them will see your business grow.

3 Don’ts

 1.       Avoid Duplicating Content

 

To avoid being punished by Google, just keep your content fresh, entertaining, and informative. Last year (2012), many websites fell victim to the algorithm update that saw sites with duplicated content fall in rank. To keep your visitors, provide them with regular fresh content.

 2.       Don’t ignore Social Media

One bad word about your product can completely ruin your reputation. Online, word spreads like wildfire. Intel once made this mistake, ignoring a review from one of their customers about a flawed Pentium chip. This dissatisfaction quickly became the topic in social media circles and technically boiled over to any other forum on the Internet. This in the end forced Intel to make a recall. The lesson here is, always listen to your customers and quickly respond to any concerns/issues they might have regarding your product(s).

3.       Don’t be Rigid

When it comes to Internet Marketing, nothing is cast in stone. What works today might not work tomorrow. For instance, a decade ago, knowing how to manipulate the metatags would have easily won you a top page ranking. That quickly changed when keywords started being used. Today, the type of backlinks a site gets, highly contributes to its ranking. So, the bottom line is, be open minded and flexible. Flow with the river and expect changes. Do not rely on “what always worked”.

 

How to Prep Up Your SEO to Survive the Next Penguin Update

Just some few days past, news of a Penguin Update that will simply wreck havoc in SEO hit the airwaves. Matt Cutts announced that as the month progresses, a Google Penguin update will be coming, set to be the most felt update of the year. The algorithm is all about penalizing websites that abuse link networks by using high volumes of low quality links. This comes in the wake of a Russian link network that Google recently targeted for being abused for SEO purposes.

SEOs are now living in fear. Many have been optimizing websites with anchor texts laden with keywords, so now they face the likelihood of these websites being penalized or dropping in rankings once Google releases the algorithm update.

What Steps to Take to Prepare for 2013 SEO Updates?

  1. Stop using automated link building software. If this is how you have been controlling your domain, stop doing so immediately. According to GMG SEO’s Mr. Isaac, you must conduct SEO by personally taking charge of every element of your domain. You really have a poor business practice if you can allow some software to heighten the chances of your website being penalized.
  2.  Stop using keyword-rich and focused anchor text. Whenever website owners conduct their own link building, most tend to be inclined towards the anchor texts. Penguin algorithm is designed to weed out such websites. A quality website has the anchor text for most of its backlinks featuring the brand name or URL.

Your backlinks are actually what the big G uses to determine how much of an authority you are in your niche. If you take a look at YouTube and Facebook, you will clearly notice the format discussed is the one they follow in a majority of their links. The content that surrounds your link is the key determinant of ranking for your site. Therefore, take note and implement the necessary changes to what you consider your best SEO practices ASAP.

Warning:

Any signs of altering link ratios can appear unnatural to Penguin and thus trigger a penalty. Maybe it’s a tad too late for your webmaster to do anything right now, but the year is long. And just so you know, there is a Panda Update that could hit any time.