5 Amazing Ways to Reignite Your Content Marketing Campaign

Everything gets stale with time, even content. It is no wonder that some content marketing campaigns die when still young, and so do the businesses they promote. Nonetheless, this does not have to be you. There are simple things that you can do to reignite you content marketing campaign.

content marketing1.      Engage in utility marketing

Utility marketing is all about marketing a product that customers not only want, but they can’t even think of living without. Think Google Maps, which offers users the ability to navigate and even locate landmarks and buildings.

So, how do you make use of utility marketing?

  • Think of your customers first and then your goal and objectives second.
  • Keep it simple and remove all barriers that may hinder the smooth passing of information.
  • Ensure you provide info that fills the gap. Your marketing does not have to be earth shattering, but it must be far from common knowledge.
  • Create and give info without asking for anything in return. This helps build trust and loyalty.

 2.      Invest in direct relationships with your clientele

Successful marketing demands that we as marketers have direct relationships with our clients. The days of middlemen in product marketing are far gone. As a marketer, one needs to ensure that they promise what they can deliver. Whenever and wherever you can offer such kind of experience online, always go for it.

3.      Harness the power of mobile devices

Did you know that today there are more active mobile phones in the world than the earth’s total population? An even more amazing fact is that more people are continuously relying on their mobile gadgets for news, information, banking and the likes. Therefore, no matter what type of business you are in, you definitely need to have a mobile presence.

4.      Provide a great story

Every business today is into marketing for results. However, the difference between a successful business and any other business lies in the effectiveness of their marketing campaign. Many businesses, especially those with an online presence, know the power of content marketing. A significant number has engaged in it and had nothing to show for it. However, if you are to have a successful content marketing campaign, you need to pause for a minute and think. Is your content adding any value to your readers?

It is hard to pinpoint the best way to write content, but one thing that is easy to pinpoint is that the best brands and the ones that are making big sales are selling great stories. Stories that have their clients hooked with unwavering loyalty. This is what you ought to be doing.

5.      Ask yourself this question

Will this content stand the test of time? Some of the greatest writings ever written, like the Bible and Koran, have stood the test of time. This is what your content should be like. It needs to be fresh and still speak to a potential customer in the future.

Remember, everything you publish online will be immortalized for as long as the Internet exists. What kind of legacy do you want to leave?

3 Strategies that will Make your Content Marketing Campaign a Flop

These days everybody is generating online Internet marketing content. It would be a good thing, if only the content actually had any relevance or importance to our lives. Sadly, most of it is so useless that people have learnt to tune out everything, even the good stuff. The Internet marketplace has become of helluva noisy environment. As a result, people have become highly selective of the stuff they consume and bombarding them with information no longer works. Breaking through to the niche audience for marketers has become tougher- tougher than most marketers fully realize. Content marketing is one way of breaking through.

What is content marketing? Content marketing is nothing as complicated as rocket science, but it does have its complexities. There is lots of dynamism but if you start doing the same thing on this platform every day, there is the danger of the monotony sending you into autopilot. You start to forget about some of the small components that keep the content marketing engine running. The result- your strategy becomes a flop.

This is a mistake even the expert marketers find themselves doing. Some blunders can be so huge that there is total outrage amongst your audience, and some are so subtle that you don’t even notice you missed great business opportunities. Avoid making any of the following three strategies, otherwise you’ll be staring in the jeering face of failure.

1.      Making your Content Strategy Just Another Ad

There’s no debating that content marketing is an advertisement method. However, it is very different in format, engagement and results from traditional advertising. One of the biggest mistakes you can make is to create it as if it is your regular ad by forgetting your medium. Your content is not like a newspaper ad, television commercial or mailbox circular that advertisers air or send out and then cross their fingers hoping for a boosted end-year sales figure to justify all their expenses and time.

With content marketing, the results have immediacy. Your analytics will show you the page views, social metrics will show you the tweets, shares or likes garnered, social media monitoring tools will show you the total retweets, and comments will give you the customers’ feedback. All these formulae and metrics will only give you returns that are worth your investment when you give your audience something they want, need, and are willing to share.

2. Throwing in “Social Media” to Make Content Shareable

The social media is an undeniable powerhouse in the Internet marketing arena, what with its ability to draw up to a billion users. Marketers are trying to capitalize on the popularity of such networks as Twitter, Facebook and Diggy by creating content that their audience will like and want to share. When writing your posts, you don’t mention social media in the title and a couple of times in the body then assume that because people are sharing it it’s a hit. They could be sharing it because of the sheer obtuseness you’ve displayed you are capable of!

You should aim at creating a sense of good will. Write something that evokes feelings in your readers, such as something surprising, fun, interesting, educational or even infuriating, and they’ll be the ones looking for those sharing widgets on your web page.

3.  Targeting the Wrong Niche

It’s all too easy and common to target the wrong audience, especially as many people first create the product and then start trying to identify a way to sell it. You may get those Facebook shares and Twitter retweets you were hoping for, but this is insignificant if your audience does not do what your website wants them to do. Therefore, save the metrics for conference presentation and corporate blogs, and focus on influencing the decisions of your audience to buy, subscribe, or do whatever else they should do.

The thing is, keep your wits about you when considering a how to content marketing strategy to avoid any blunders. Wise up and learn to target your content by giving it both relevance and quality, and no matter how tempting it gets keep off the rampant fixation on quantity and coverage. Make your content effective not ineffectual, else all your money and time invested will be a waste.