Everything gets stale with time, even content. It is no wonder that some content marketing campaigns die when still young, and so do the businesses they promote. Nonetheless, this does not have to be you. There are simple things that you can do to reignite you content marketing campaign.
Utility marketing is all about marketing a product that customers not only want, but they can’t even think of living without. Think Google Maps, which offers users the ability to navigate and even locate landmarks and buildings.
So, how do you make use of utility marketing?
- Think of your customers first and then your goal and objectives second.
- Keep it simple and remove all barriers that may hinder the smooth passing of information.
- Ensure you provide info that fills the gap. Your marketing does not have to be earth shattering, but it must be far from common knowledge.
- Create and give info without asking for anything in return. This helps build trust and loyalty.
2. Invest in direct relationships with your clientele
Successful marketing demands that we as marketers have direct relationships with our clients. The days of middlemen in product marketing are far gone. As a marketer, one needs to ensure that they promise what they can deliver. Whenever and wherever you can offer such kind of experience online, always go for it.
3. Harness the power of mobile devices
Did you know that today there are more active mobile phones in the world than the earth’s total population? An even more amazing fact is that more people are continuously relying on their mobile gadgets for news, information, banking and the likes. Therefore, no matter what type of business you are in, you definitely need to have a mobile presence.
4. Provide a great story
Every business today is into marketing for results. However, the difference between a successful business and any other business lies in the effectiveness of their marketing campaign. Many businesses, especially those with an online presence, know the power of content marketing. A significant number has engaged in it and had nothing to show for it. However, if you are to have a successful content marketing campaign, you need to pause for a minute and think. Is your content adding any value to your readers?
It is hard to pinpoint the best way to write content, but one thing that is easy to pinpoint is that the best brands and the ones that are making big sales are selling great stories. Stories that have their clients hooked with unwavering loyalty. This is what you ought to be doing.
5. Ask yourself this question
Will this content stand the test of time? Some of the greatest writings ever written, like the Bible and Koran, have stood the test of time. This is what your content should be like. It needs to be fresh and still speak to a potential customer in the future.
Remember, everything you publish online will be immortalized for as long as the Internet exists. What kind of legacy do you want to leave?