Monotony is the dreadful plague that assails us again and again, rendering the most exciting of things mundane within no time. Even so, the one human innovation that has defied all odds and continued to seduce the mind is the mobile phone. Every other day it’s a sleeker smartphone design, new touch screen technology, or groundbreaking apps. Users have become more attached to their devices and marketers have wised up to the opportunity represented here pretty fast, but the real deal breaker will be the future smartphone.
Nearly half a century later (the mobile phone was born 40 years ago), it is still unpredictable and no one would have imagined it being at the centre of human life as it is today. There have been incredible mobile developments, such as the recent smarter core systems and second screen viewing, which have catapulted the industry way beyond the original concept and in the process changed consumer habits in very exciting new ways. This makes it almost impossible to guess what the next decade will hold for marketers but there is no doubting that in the very least it will be a most challenging one.
The next generation of mobile use is likely to be an evolutionary combination of mobile phone and broadcast television- there are already streaming apps in circulation- and consumer behavior is certain to change significantly. In the immediate future, expect content that is smarter and more enhanced for a greater consumer experience and better integration to core systems. The ways of presenting mobile content will be more personalized, which will enable users to easily figure out the device to consume the experience.
Right now mobile phones are already micro-computers, especially if you look at the likes of the iPhones, Blackberry, and Android smartphones. The immediate future will see them become even more so, with capabilities such as voice command and absolute integration into our lives, homes, offices, and cars. Eventually, there will be such high-level device functionality that it will become a given to see through skin and bone, and even walls. Mobile phones will be able to sense textures and colors, attach food chemical sensors, and perform BIO-metric integration for healthcare and security functionality. There are already wearable wrist devices and new operating systems like Linux, Blackberry and Windows 8 based devices in the market.
What brands have to do at this point is to start embracing the changing landscape and focus on delivering tailored experiences for next-generation devices and consumers alike. Marketers have to move in to gain a share of the future mobile market. Adapting to the changes won’t be easy, but they can start by consulting with experts and considering available options. One thing they all ought to understand is that the mobile is capable of being the binding force between the digital and physical world. This is the only way they’ll successfully implement solutions that take their businesses to the next-decade-evolution.