Just some few days past, news of a Penguin Update that will simply wreck havoc in SEO hit the airwaves. Matt Cutts announced that as the month progresses, a Google Penguin update will be coming, set to be the most felt update of the year. The algorithm is all about penalizing websites that abuse link networks by using high volumes of low quality links. This comes in the wake of a Russian link network that Google recently targeted for being abused for SEO purposes.
SEOs are now living in fear. Many have been optimizing websites with anchor texts laden with keywords, so now they face the likelihood of these websites being penalized or dropping in rankings once Google releases the algorithm update.
What Steps to Take to Prepare for 2013 SEO Updates?
- Stop using automated link building software. If this is how you have been controlling your domain, stop doing so immediately. According to GMG SEO’s Mr. Isaac, you must conduct SEO by personally taking charge of every element of your domain. You really have a poor business practice if you can allow some software to heighten the chances of your website being penalized.
- Stop using keyword-rich and focused anchor text. Whenever website owners conduct their own link building, most tend to be inclined towards the anchor texts. Penguin algorithm is designed to weed out such websites. A quality website has the anchor text for most of its backlinks featuring the brand name or URL.
Your backlinks are actually what the big G uses to determine how much of an authority you are in your niche. If you take a look at YouTube and Facebook, you will clearly notice the format discussed is the one they follow in a majority of their links. The content that surrounds your link is the key determinant of ranking for your site. Therefore, take note and implement the necessary changes to what you consider your best SEO practices ASAP.
Any signs of altering link ratios can appear unnatural to Penguin and thus trigger a penalty. Maybe it’s a tad too late for your webmaster to do anything right now, but the year is long. And just so you know, there is a Panda Update that could hit any time.