Why Content Marketing?

Content marketing is the creation and sharing of original media and publishing content aimed at acquiring and enlarging customer base by providing valuable and entertaining content. It’s widely gaining acceptance and usage as a crucial marketing method. As per Content Marketing Institute, over 85% of marketers are now using it due to its effectiveness.

What is Content Marketing?

This is Informative published content in an online environment that can be images, infographics, blogs, YouTube videos etc. It also involves utilisation of keywords to develop content, ensuring website’s visibility. The wealth of content creation methods available means a business is only limited by its imagination. Fortunately, businesses can outsource content creation to creative personalities who, if the internet is anything to go by, are an endless commodity.

What are its benefits?

First, this method is informative. Consumers tend to listen more closely when you aren’t asking them for money or hyping product.  By providing relevant and valuable information you develop a unique relationship with your clientele. This builds customer equity, trust and loyalty.

Secondly, it is neither intrusive nor distracting as conventional advertising is; a survey showed that conventional online advertising is disliked for being distracting, non-engaging and for fear of spam and viruses. Good content is engaging and entertaining; people will trust and like businesses they identify with.

Thirdly, a simple cost benefit analysis shows that content is cheap and easy to create and share as opposed to conventional ad-spaces; simply put, you get more bang for your buck. This effectiveness has huge corporations out of their corporate castles engaging the consumer at his level – and he is responding.

Fourth, most people when making business decisions prefer to rely on informative articles rather than advertising puffery. By engaging in content marketing they are better informed and educated about the product/business. They then are likely to become clients, forming fierce brand loyalty.

Lastly, proper content marketing utilizes keywords and tags to ensure wide and effective reach. This boosts visibility to potential customers and uses existing customers’ equity to reel in new business.

How to do it most effectively?

Study your target audience in order to develop a strategy for effective communication.  Guarantee the highest standards, creativity and variety by hiring a professional. Insure content is informative and entertaining and mirrors the business’s attitude and goals. Last step is ensuring that the content reaches the targets through social media channels.

Read more about SEO and Social SEO here.

Advertisements

365 thoughts on “Why Content Marketing?

  1. I’m crazy about this blog. I’ve pay a visit to so a lot of time to this blog. I was identified this weblog from Google. I have received a nice stuff of information. I truly appreciate to meet to it and i emphasize to this weblog. My curiosity to learn much more and a lot more on this blog.

  2. I together with my buddies were found to be analyzing the wonderful key points from your web site even though suddenly got a horrible suspicion I had not thanked the weblog owner for those secrets. These boys were surely consequently happy to read via all of them and have in effect extremely been utilizing these points. Appreciate your genuinely being nicely accommodating and then for obtaining such terrific useful guides most people are genuinely wanting to learn about. Our own sincere regret for not saying thanks to you sooner.

  3. Wow, Thank you for this blog. Thats all I could say. You almost certainly have made this web site into a thing thats eyesight opening and important. You obviously know much about the topic, youve covered countless bases. Great stuff from this part of the internet. Again, thank you because of this blog.

  4. This would be the appropriate weblog for everybody who is wants to have a look at this topic. You know a lot its virtually hard to argue along (not that I really would want…HaHa). You in fact put a fresh spin making use of a subject thats been discussed for years. Exceptional stuff, just amazing!

  5. Pingback: 3 Reasons Why you need Webinars for your Content Marketing | Word4Bloggers

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s